Knowing what exactly you would like to accomplish with your marketing campaign is key.
Actually knowing how long it takes to reach strategic milestones will help your campaign succeed. Do your goal and timelines match up?
Getting the best Washington Online Marketing Services isn’t free let’s face it. The days of keyword stuffing and millions of duplicate pages are gone. If you are serious about lead generation results. Consider what you would spend on PPC and ideally you want to spend 1/3 of that on SEO. However it all depends on the market, your competition, and your timeline.
The reason most businesses choose DC SEO & Online Marketing is because they are looking for lead generation or reputation management solution for their existing marketing efforts.
The reason I strongly recommend starting with PPC is the knowledge about which keywords convert best.
Too many businesses go into Search Engine Optimization not knowing what keywords work best which is not ideal because Google likes to hide your keywords in Private Search.
Typically you can get around the Google Private search visibility issue by creating inner page designed to rank for certain keyword themes or bundles. However there still isn’t a 1 to 1 conversion tracking in organic search as you would get in PPC.
Executing a successful search engine optimization campaign is a much bigger job. Currently, you can get penalized for over optimization of your content so you will want to watch on keyword density. You should have your major keywords density at about less than 4% and incorporate LSI related keywords. To get the greatest You have to keep current on the recent updates in Google or just hire someone who knows how to navigate latest updates and keep in mind that biggest factor when spending money on search engine optimization is your return on investment. So hire only a proven digital marketing professional in Washington DC. The Best Washington DC SEO Expert Services will help you gain the best results!