What are my Goals for this Washington DC SEO Company or Web Design Agency?:
Knowing what exactly you would like to accomplish with your SEO compaign is key.
What is My Timeline?:
Actually knowing how long it takes to execute safe SEO will help your project succeed. Do your goal timelines match up?
What is My SEO or Web Design Budget?
SEO isn’t free let’s face it. The days of keyword stuffing and millions of duplicate pages are gone. If you are serious about lead generation results. Consider what you would spend on PPC and ideally you want to spend 1/3 of that on SEO. However it all depends on the market, your competition, and your timeline.
The reason most businesses choose SEO is because they are looking for lead generation or reputation management solution for their existing marketing efforts. SEO should not be your only marketing effort and typically, I don’t work with businesses that are not already spending money in PPC.
The reason I strongly recommend starting with PPC is the knowledge about which keywords convert best. Too many marketers go into SEO not knowing what keywords work best and end up learning from SEO efforts which is OK but not ideal because Google likes to hide your keywords in Private Search. Typically you can get around the Google Private search visibility issue by creating inner page designed to rank for certain keyword themes or bundles. However there still isn’t a 1 to 1 conversion tracking in SEO as you would get in PPC.
Executing a successful SEO campaign is much bigger job. Nowadays you can get penalized for over optimization of your content so you will want to watch on keyword density. You should have your major keywords density at about less than 4% and incorporate LSI related keywords. To get the greatest You have to keep current on the recent updates in Google or just hire someone who knows how to navigate latest updates and keep in mind that biggest factor when spending money on SEO is your return on investment. So hire a professional Washington DC SEO Company.