Does Blogging Help With SEO? Quick Answers and Analysis
So you have a website for you business and you are thinking about adding blog and you really want to know if it’s worth it or not. You see all these articles about traffic claiming that blogging helps with SEO because of a Google update, but you are trying to figure it out if it’s right for you and your business or worth investing the time.
Here’s some questions you might be asking:
- Should you spend time advertising somewhere else
- Should you or your team spend time working on the technical issues of your site versus mindless pumping out content to an imaginary audience that does not buy?
- How does blogging really help my SEO efforts and will it help improve my business?
How Can Blogging Help My Business?
Let’s face it, blogging for business is not about helping SEO, it’s about helping your business. Nobody is intentionally ranking for keywords related to their business without the intention of somehow converting that traffic into transactions either immediate or long-term. So if you look at blogging from this perspective, you will see that blogging can be an vital building block to growing your business and here are 5 ways that blogging can help your business and seo efforts.
1. Blogging to Increase SEO: Blogging Helps Drive Links Your Site
Blog SEO Tip: Put yourself in the mind of your customer? Are they going to share a bland product description with their facebook friends? Are other bloggers newspapers going to link to your product description? The closest thing to that happening is maybe a picture of a restaurant menu getting posted on yelp..
The truth is that the cost of natural-user driven backlinks online is interesting and “helpful” content. It’s easier to create a tips about your product or post a thematic group of customer testimonial videos to your blog section of your site than it is to add it to your main website. WordPress, Hubspot, Blogger and other blogging platforms make it easier to add content and search engine optimize it to get the maximum benefits.
2. Following SEO Blogging Best Practices Increases Visitor Stay Time
Think about what your customers really want when they get to your site. They want information or help in solving their problem. That problem may be that they need more information before buying or that they need to find a good company or vendor to buy from. Blogging is an easy platform to provide easily accessible information and context to help users get more information before transacting online.
Sure, you will have some people that will come to your site read your blogs and don’t buy, but you will also set yourself apart from the competition and increase the time customers spend on your site by creating useful and helpful blogs that give advice or display your expertise within an an industry. This increased visitor stay time is a positive signal for Google SEO. Google has the ability to track how quickly visitors leave your site and this helps them select which sites are at the top of Google.
3. Blogging Adds New Content That Increases Your SEO Freshness
Sometimes the reason your site doesn’t rank for keywords is that either the content is too old and outdated. Why would Google want to show information about 2002 in 2017 unless their searchers specifically wanted information about 2002. This is an extreme case but you get the idea. Here’s a post from the Moz SEO Blog talking about how Fresh content may influence Google. This concept of fresh content being a Google algorithmic factor dates back to 2007 and the Google Caffeine Update, but has been refined a lot since then, just look how implements Google Accelerated Mobile Pages when you’re on your phone and searching for news stories.
Not only does the new content cause the Google spiders to visit your site more often, it also is new content for your customers to consume. It shows your customer that your business is actively involved or has update to the product or service. Unless you’re selling classic cars or antiques, nobody wants to feel as if they are buying out-date products or services. Even if you’re selling classic cars, you would want to blog about your new arrivals!
4. Blogging Platforms Like Blogger and WordPress Makes It Easier To Publish Multimedia Content!
You don’t have to call the web guy to add stuff to your site all the time. Google and your customers favor multimedia content. If you have videos, pictures of your products and employees, pins and tweets from customers that like your product or service, you can easily add that service to most blogging platforms. In fact, WordPress is such a useful and flexible platform that often small business owners use it to create full sites on the blogging platform.
WordPress has community and cottage industry of developers that create tools and plugins to make wordpress more useful and efficient as website or a blog. Plugins like YOAST SEO let’s you add the standard optimization elements like Page Title and Meta description right from within the blog creation page in WordPress. WordPress has both free and paid plugin that make adding videos and multimedia a breeze and putting in that the extra multimedia content will help you perform better in Google and help engage your customers longer.
5. Blogging Doesn’t Take That Much Effort
As a business owner or company executive, you don’t have time to blog. I get it. You want to where are the benefits of blogging in business. I understand and I am not a trained writer at all. However, if you have the right system in place, blogging doesn’t have to take more than an hour or two a week or even better just outsource it to me. Here’s are 2 tried and tested quick content systems you can use to expedite your blogging so that you don’t have to spend that much time on creating content but still have the benefits of blogging:
Write SEO Friendly Blog Posts Using Google Alerts:
Customer Question and Answer Blogging:
Verdict: Blogging Does Help With SEO and Business!
How much time you spend on it can vary. It depends on your current bandwidth to invest the time creating the content or just paying to outsource it. An additional benefit of frequent blogging is that it can drive compounding longtail traffic to your website that can potentially gain more customers. If you don’t do any keyword research but follow basic SEO optimization and speak language your customers are using, you can fall backward into SEO traffic to your site. However having a difficult website or having to talk to your web guy every time you want to make change, makes the process of creating content difficult to do on the main site and that’s a big reason businesses blog.
What To Do Next!
The toughest part of blogging is creating the content not necessarily the time involved in writing. This is one of the biggest reasons people don’t blog. I have cheatsheet of blogging content questions to ask in order to help create awesome and quick blogging ideas that you can download here.
Blogging For Business FAQs:
What Are The Benefits of Blogging For Small Business?
There many but some the major ones are:
- Blogging drives longtail and often better converting traffic
- Blogging allows for thought leadership, branding, and linkbuilding opportunities
- Blogging is an easy way to add multimedia to your website without a lot of IT team involvement
- Users are more likely to share and engage with a good blog post over a product description which allows for your business to reach new customers
- Allows your business to update customers and offer a different product (beneficial and helpful content) to you customers which gives you an additional opportunity sell your primary service or product.
What Are The Benefits of Corporate Blogging?
- Creates Thought Leadership Content
- Receives Customer Feedback and Fosters Customer Engagement
- Allows for Corporate Branding and Communication
- Creates Additional Value To Customers Through Valuable Content
- Creates Opportunity for Segmented Listbuilding Based on Interest
Will Blogging Help My Business?
Probably if done correctly. But every business and site is different. Call me for a consultation.
Do Keywords Help SEO?
Yes they help in SEO but if the Keyword Research is done incorrectly, it will not help your business. Figuring out the right keywords and language that you customers are using when they have questions about your product or service are really the terms you should focus on. Which is why hiring a professional may be needed.
How Does Seo Help In Digital Marketing?
SEO can drive more traffic around your targeted audience which can lead to immediate conversions. It can also drive traffic to your site that can then be cookied and targeting through Google and Facebook Retargeting, Media Buying and Email remarketing campaigns.